Music Video - Draft

 

I have finished and exported my music video draft and it has been uploaded to the Ashfield School media channel on YouTube. This is a draft of my final product because there are are a few changes I need to make including issues with video speed not matching the speed of the song, there are some boring bits and shots I feel dont quite fit in where they have been place. I'm also going to put the video on facebook and get some feedback and ideas on how to improve it. I'll then make appropriate changes based off of my own views and the feedback I get.

Mature Science - Retox

 

Goodwin

The brutality and violence is one way in which this video reflects the genre and the genre characteristics; frequently in metal video there is excessive rampage and violence. In the video as they pull the KKK guy out of the man, it appears all slimy and gross this relates to Goodwin’s words as the lyrics say ‘Lubricating our driest generation!’ This makes good point as he seems to be referring to racists and murderers as “our driest generation”. AS the record label demands there are lots of shot of the lead singer’s face along with lots of shots of the band members playing their instruments the final point of Goodwin’s theory that I can see in this video is the use of close ups on eyes and lights reflect the notion of looking

Mise en Scene

The use of static/glitch effect they have added in the editing right at the beginning has been used to show the violence and volatility of the music. The video also does this when the human body is ripped apart and when the klansman is killed. The building in which the video is filmed is shown as empty and possibly abandoned like the locations I am planning to try and use. I feel they have chosen this location to show that they know what they are doing to these people is illegal (despite not being wrong because obviously the other guy is supposed to represent someone whom in the KKK)

 

Camera

This seems to have been filmed mainly on handheld camcorders to create the same jittery, faced paced and disjointed. A low angle long shot is used as they are carrying the person around; they are shown scuttling around with this live body as if trying to get it somewhere quickly without getting caught.

Editing

In editing they have added in static glitches like an old TV playing a video and have put lines over the screen throughout to hold on to the old TV feel.

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I really like this video and am going to try encapsulate a similar effect they have achieved from their editing however I also really like the use of playing clips backwards like they have done using trickling blood.

Survival - Eminem

Being a huge fan of Eminem since childhood I was psyched when I heard he was back (again). On the 8th of October Eminem released the video for his new single 'Survival', which is incredibly different from his other awesome and recent single 'Berzerk'.

Eminem's music is incredible he's constantly producing great music. Just yesterday he released 'Rap God' which I think may be the best rap he's ever released (not the best song he's done but the best rapping). In 'Rap God' he is mainly just boasting like an obnoxious ass about how amazing he is at rapping; which would be annoying, if he weren't right.

Ten Little Girls - Curve

 

Goodwin

The video uses close shots showing the band members which, as Goodwin clearly states, is done to make the audience recognise them and remember their faces.

Mise en Scene

The video is quite dark and frequently uses high contrast to make the video look ominous and creepy. The video uses lots of shots filmed on a handheld camera; this is evident as the visual is shaky and unstable, an effect I quite like and will be using myself in my video. The video is mainly black and white with an exception of a few shots filmed in sepia or with a sepia-like filter, this is cool as colour would make the video seem too happy and would draw away from the cool dark feeling.

Camera

Lots of close-ups and big close-ups of faces are used to get the audience familiar with the band members. Fast camera movements along with short cuts are used to make the video feel disjointed and fast

 

Editing

Close-ups of instruments and other things are used as quick cutaways throughout, this creates an effect I am fond of too and may also be using. Slow exposure (probably) has been used to create a warm yet sinister feeling whilst again showing a big close-up of the lead vocalists face.

Came Back Haunted - Nine Inch Nails

Planning - Ideas so far

Stigmata - Ministry

The video for Stigmata by Ministry is the video I like most out of all the videos I have chosen to research as I want to make my video similar to this. I especially like the flashing of images that is frequently used in industrial music videos.

 

 

 

Krank - KMFDM

Goodwin

One of the points in Goodwin's theory states music videos present genre characteristics. This video does this by showing the band members playing their instruments, representing the stage performances shown in a lot of other metal and industrial metal videos. Another way that this video fits Goodwin's theory is the fact that the lyrics are directly related to the video; for example after the lyrics say "With another motherfucking Dirty Bomb" an explosion graphic appears as a woman falls into frame. It also relates to the notion of looking a lot showing loads of screens. Finally, this video fits Goodwin's theory as there are frequent close-ups of the band members.

Mise en Scene

The video is mainly quite dark with high contrast, this has been done to show the dark side of Industrial metal however the video uses quite a lot of electric greens, I believe this has been done to make it really obvious that they are more electronic than regular metal music. There has been lots of fire and explosions used to show the destruction and anarchy that their music reflects. The video has a sort of digital feel to it; heavy use of screens, static, glitch art and pixelated images have been used to exaggerate the digital feel to make it obvious that they have a much more electronic sound than most metal artists. The outfits used in this video are like Skinhead style if it were crossbred with Cybergoth, I really like their style but it is not for me and would not suit my song by any means.

Camera

Fast, jolty camera movements reflect the high-speed, crazy, alternative music lifestyle that KMFDM presumably lead. Lots of weird camera movemnts (including a spinning zoom out) make the video feel disjointed and thus more exciting. Low angles of the artist performing make them seem more important. The direct address to the camera makes the video feel aimed at you when you watch it, it isn’t just a video, it’s like a video for you which makes the audience more attached to the artist..

Editing

This video is so heavily edited I don’t know where to start. Quick takes and short cuts and cutaways make the video faster and more extreme and thus more interesting to watch. CGI oh people riding on falling A-Bombs make the video even more violent and extreme. Flashes of the band name help the viewer remember the name and help the band get their name out more. Every sing shot or scene in this video is edited to a ridiculous extent, all to make the video cooler to their target audience.

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This video is sort of exempt from Archer's music video analysis as it shows no narrative whatsoever. I really like this video as it includes fast placed flashes between images and text like a lot of industrial videos do. I plan to use this technique in my video as my song is industrial sounding too, however my track (track 4) is far from industrial metal and is much more industrial rock/goth/darkwave.

In the lyrics they say “Krank it to 11!” this is a intersexual reference to the American Rock-Mockumentary ‘This is Spinal Tap’.

Baby One More Time - Applying Goodwin

Goodwin's theory applied to the 'Baby One More Time' Video

Goodwin's first point states music genres demonstrate genre characteristics. This is evident in the video for 'Baby One More Time'  as the ridiculous-looking, intricate dance routine reflects the pop genre as dance routines are often present in the videos of other pop songs.

Goodwin also points out that there is often a relationship between the lyrics and visuals however there are not many relations of visuals to the song, only in dance moves really, for example when there are lyrics to do with a broken heart they dance move will have them touching their hearts.

As Goodwin's theory states; the record label will require there to be lots of shots of the main artist. There are many shots of Britney throughout the video and whole time she is shown to be a school girl, with the matching uniform, but she stands out by wearing slightly different clothing, to make her stand out. For example she wears a grey cardigan over her shirt, but the other dancers and extras do not.

One of Goodwin's main points is the use of voyeurism and the notion of looking, both are very broad themes that almost every single music video contains. Voyeurism can be used to sell the artist's music through sex appeal. This has been done in the Britney video as she is wearing a deliciously revealing outfit. The notion of looking has also been used here as, although people in the video aren't looking at her that much, we are. We are drawn to her as she is the obvious star and because she is centred and at the front during the dance routine scenes.

Finally the intertextual reference point. Goodwin says video are often an intertextual reference to another piece of media such as a film or TV programme etc. however I feel this is not the case as it only seems to reference general school life rather than referencing another media text. The video, at the end turns out to be a day-dream; the editing shows this by using a faded effect, the edges of the screen go fogged. This is a popular effect used in the same context and in the context of TV programmes. This may be considered an intertextual reference however I don't think so.

Research - Goodwin's Theory