Richard Dyer created a theory known as star theory. This theory states that stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions etc. It helps if their image contains a USP — they can be copied and/or parodied because of it. Their representation may be metonymic — Madonna's conical bra in the early 1990s, Bono's 'Fly' sunglasses, etc. Pop stars have an advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the creative input of others (e.g. screenwriters writing their lines).
Dyer proposes that:
A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (such as advertising, magazines etc as well as films and music).
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