Baby One More Time - Applying Goodwin

Goodwin's theory applied to the 'Baby One More Time' Video

Goodwin's first point states music genres demonstrate genre characteristics. This is evident in the video for 'Baby One More Time'  as the ridiculous-looking, intricate dance routine reflects the pop genre as dance routines are often present in the videos of other pop songs.

Goodwin also points out that there is often a relationship between the lyrics and visuals however there are not many relations of visuals to the song, only in dance moves really, for example when there are lyrics to do with a broken heart they dance move will have them touching their hearts.

As Goodwin's theory states; the record label will require there to be lots of shots of the main artist. There are many shots of Britney throughout the video and whole time she is shown to be a school girl, with the matching uniform, but she stands out by wearing slightly different clothing, to make her stand out. For example she wears a grey cardigan over her shirt, but the other dancers and extras do not.

One of Goodwin's main points is the use of voyeurism and the notion of looking, both are very broad themes that almost every single music video contains. Voyeurism can be used to sell the artist's music through sex appeal. This has been done in the Britney video as she is wearing a deliciously revealing outfit. The notion of looking has also been used here as, although people in the video aren't looking at her that much, we are. We are drawn to her as she is the obvious star and because she is centred and at the front during the dance routine scenes.

Finally the intertextual reference point. Goodwin says video are often an intertextual reference to another piece of media such as a film or TV programme etc. however I feel this is not the case as it only seems to reference general school life rather than referencing another media text. The video, at the end turns out to be a day-dream; the editing shows this by using a faded effect, the edges of the screen go fogged. This is a popular effect used in the same context and in the context of TV programmes. This may be considered an intertextual reference however I don't think so.